U.S.: Mixed messages = mixed-up audience
Some notes from the US. Lots of coverage on John McCain’s two faces today: 1) the climate change campaigner in his new 30-second TV ad ‘Global’, and 2) the five-gallon hat friend, talking to Big Oil in Texas about his plans to lift restrictions on drilling for oil and gas.
The ad goes out in New Hampshire and a number of other states. Not Texas. So, as Grist suggests, there are mixed messages. But actually, not quite. There are two clear, uncomplicated messages–they’re just targeted at two different audiences. (David Cameron is having a lot of success over here at the moment with the same tactic. During the Crewe & Nantwich byelection, no mentions of climate change. But “in a speech to environmentalists” (who esle?) Cameron promised he won’t drop green policies.)
Watch the ad here:
So what affect is this mixing up of messages having? Read more
