Shelling out on sustainability

Energy company (didn’t they used to be an oil company?) Shell are running a series of web dialogues, with today’s (6am GMT time, unfortunately they are not supplying the coffee) on ‘Sustainability Communications’ with their V-P for Comms, Björn Edlund.
Early skirmishes between the Comms team and the great unwashed (it is 6am) remind [...]

Climate change likened to ‘Y2k scam’

One of the most arresting case studies in Nick Davies’ book Flat Earth News, about the ‘churnalism’ of poor reporting/stories that is sweeping through the journalism industry as the result of its commercialisation, is about Y2K - the millennium bug.
Davies successfully shows how a ‘non-story’ fed itself, both politically and in the press, until [...]

The teachers are online: social media and education

“When we launch, we’ll have the largest single professional network online in the UK. The community lends itself to a social media network.”
Building a framework for half a million users to share and rate teaching materials is now the focus for the Times Educational Supplement, the PPA Business Media Brand of the Year in 2008. [...]