Shelling out on sustainability

Energy company (didn’t they used to be an oil company?) Shell are running a series of web dialogues, with today’s (6am GMT time, unfortunately they are not supplying the coffee) on ‘Sustainability Communications’ with their V-P for Comms, Björn Edlund.
Early skirmishes between the Comms team and the great unwashed (it is 6am) remind [...]

Engaging across blogging divides on climate

Last week, an anthropology PhD student in New Zealand wrote a summary and response to a paper I gave at the Association for Journalism Education annual conference, in September this year. I though her commentary was a thoughtful piece with a fair set of conclusions: that bloggers self-select their networks based on beliefs. And that [...]

Animal suicide: new global warming ad

Picked up this from a US-based social media and PR class blog.

This was unsettling to watch, for a few reasons. One, it is well made, put together by a Portuguese environmental organization named Quercus. The PSA was created by McCann Erickson Portugal.
The tag line at the end of the video reads “Global Warming - If [...]

“The walls will fall”: last night’s calamity on C4

“When humans disappeared, sea levels were already on the rise.” This is not, as you might expect, the tale of house owners retreating from Brighton beach because the English Channel is swelling, caused by man-made climate change. This is a tale of the immediate disappearance of the human race (we’re not told why), and [...]