alexlockwood.net

Shelling out on sustainability

Energy company (didn’t they used to be an oil company?) Shell are running a series of web dialogues, with today’s (6am GMT time, unfortunately they are not supplying the coffee) on ‘Sustainability Communications’ with their V-P for Comms, Björn Edlund.

Early skirmishes between the Comms team and the great unwashed (it is 6am) remind me something of either a manicured garden or Capoeira - well managed and quite elegant to look at or watch, in its own way. If Bjorn and his team are not at present reclining in Lazy Boys in reality, metaphorically it seems they are. Perhaps that is the nature of self-selection for those who would be taking part in such a web chat.

The most interesting Q/A so far (6.32am) is this: More »

Tags: activism, alism, biness, Bjorn Edlund, campaign, capitalism, comment, economics, economy, environment, environmentalism, Foucault, greenwash, hegemony, jobs, language, media, news, politics, professionalism, programming, psychology, regulation, reporting, representation, research, sharing, Shell, students, training, US

A change of design

I’ve changed my blog design for the third time, but I feel this one will stick. I wasn’t happy with the centre-column format of the last design, or the black background. This new design, a heavily-modified free Revolution theme from Chicago based designer Brian Gardner, with its wide left-hand column for the main posts and its tidy two right hand columns and easily formatted style.css, is, I feel, far more professional.

In the Social Media module that I teach on at Sunderland University we debate the importance of the ‘brand-of-me’ approach to online reputation via blogs, posts, social media etc.I found Chris Brogan’s entry through a blog search, asking similar questions and turning them into practical advantage as an individual brand (he’s a social media consultant). And so I went back and had a think about what the goal of my blog was. I realised it needed to be far more ‘professional’ than it currently looked. But what did that mean? More »

Tags: blogs, design, my blog, online brand, professionalism