Lexus advertises its climate credo
Lots of ink on car advertising this morning, as The Guardian report Fiat are criticized by the Advertising Standards Authority for “boasting” about claims on low CO2 emissions. FIat were found to have breached “the CAP code on grounds of truthfulness, prices, comparisons, motoring and qualification of environmental claims.” That’s a lot of breaching.
Now then, I wonder which of these categories could be used against this ad from Lexus? Probably none, unfortunately. I spotted this ad as I was on my way to work the other day:
Ad agencies and their clients have responded to climate change in a number of ways. Many have been aggressive and counter to the general trend that there is more we can contribute in reducing our individual levels of consumption (e.g. the carbon footprint idea). Others have been more responsible. Read more
