IPC closes Shoot magazine
I remember buying this for 25p when I was a schoolkid, when it was cut and pasted together and every box had a drop shadow and every footballer had a nickname. Not like now. Now they just have surnames…
Another great loss: IPC has announced that it’s closing down Shoot after forty years of history. It had just been switched from a monthly to a weekly to compete with the other magazines in the market: Match of the Day, Match and Kick!
Sales were just over 35,000, compared with Match’s 113,049 (a year-on-year fall of 13%) and Kick! (62,290, growth of 24% year on year).
So, it was only given four months as a weekly to try and compete. Maybe it was dropping the exclamation mark. Or that schoolkids are a bit more sophisticated than is reflected by the Shoot brand. Compare with Kick! or Match.
