Baudrillard Pt2 for tonight
January 18th, 2008 | 99 views | Posted in critical theory, new media |
Got into a quick chat with a colleague after work tonight about the early days of the internet, and how people we now see as pioneers were at one point viewed as ‘computer criminals’. Somehow we got onto new media and capitalism and I talked about ‘capitalism as a code we can’t break’, thinking myself very original. Of course, Baudrillard was there first:
A revolution has occured in the capitalist world without our Marxists having wanted to comprehend it… This mutation concerns the passage from the form-commodity to the form-sign, from the abstraction of the exchange of material products under the law of general equivalance to the operationalization of all exchanges under the law of the code.
Quoted in ‘Baudrillard: A Critical Reader’, by Douglas Kellner, p.168. Tonight was obviously meant for a reflection on the hyperreal.
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